In our celebrity obsessed culture fame or at least notoriety is often enough to make an income. The age of search engine optimization, where you deploy online content in a way that the automatic search 'bots of google and its competitors deem your material relevant to one or several search queries, is upon us and allows a small subset of the community of people posting material online to earn money by drawing attention to their content.
Either through advertising, merchandising, selling access to 'premium content' or whatever, this attention seeking behaviour has become a business model, not unlike 'becoming a rock star' or 'the next Andy Warhol' has led many an aspirant to eschew more traditional routes to renumeration.
The real people making money of course are the distributors - the you tubes and googles (same company) who facilitate the dream of being the next online sensation by offering a venue to host people's content for free (well it's not free because it took you time to make it and post it), and even provide kindly advice on how to make your stuff better (see You Tube Partners) all the while selling advertising around your content and keeping the bulk, if not all of the revenue.
It's a bit like during the gold rush where some people struck it rich, but where the hardware stores, banks and railroads made the real killing because in order to pursue the gold, you needed the supplies and infrastructure. Anyone who has ever taken an acting class, paid for a headshot or paid to play a rock show knows how this works -- the dreamers pay, the schemers earn. Perhaps that is as it should be. The dreamers I know aren't interested in scheming, much as they wouldn't mind a bit more money, and the schemers, looking for an angle, do actually provide platforms for the few dreamers who break through to achieve their goals, as well as fostering a lot of innovation for the toiling masses who get to pursue their dreams of glory, even if they're only likes and subscribers are immediate friends, families, and that drunk guy who's phone you scammed at the bar and subscribed to your entire online oeuvre.
Where I am going with this? Well, I'm a dreamer - so subscribe to the Beaver, follow him on twitter Follow @BeaverCanuck
and never, and I mean never, mention E_ra L_v_nt online anywhere because if you give HIM attention, it's like watering a dandelion. Just don't do it.
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