Find a good data set on personalities – scoring people along intro/extroversion, empathy, competitiveness vs cooperation, …as many metrics as possible. Then create an affinity cloud.
My hypothesis is the following.
People are set in their ways and their behaviours are statistically consistent.
Therefore – people are rarely convinced to change how they vote, act, etc.
In a graphic sense, there will be clouds of people who give money to street people. They probably share a number of other traits and behaviours – voting, opinions.
Some people will trust others and value cooperation over competition.
Other’s will put their interests far in front of others, and assume everyone does the same.
Some people will recognize how people can be grouped behaviourally and will consistently act in ways to maximize their own benefit with each group – i.e will adjust their sales strategies to match their target audiences.
It makes evolutionary sense for humans to pursue varied strategies. As a species, we are more likely to survive by employing multiple ways of being in the world. As societies however, we must balance out our approaches to maximize the common good, without crushing the well being of our minorities.
This is all just me streaming off the top of my head. It needs to be refined, and fleshed out, with the work of people smarter than myself.
To be continued.
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